Med Spas
The AI front desk for med spas
Your injector is in a treatment room, not at the phone. Ava answers anyway — and books the consult before the caller tries the med spa down the street.
- $600+
- Typical value of one booked consult
- 10 sec
- Missed-call text-back time
- 24/7
- Including evenings and Sundays
In short
An AI receptionist for a med spa is software that answers inbound calls and texts on the practice's existing number, then books consultations directly into the calendar. optni.ai uses two agents: Ava handles voice calls, Max handles SMS, and both share one conversation memory. For med spas it quotes treatment pricing, explains what a consult includes, captures deposits, and texts back every missed call within ten seconds — which matters because a med spa consult is typically worth $500 to $5,000 in lifetime treatment value.
What's actually broken
Why med spas lose calls
Not a staffing failure. A structural one — and it is the same three things at almost every practice.
Your highest-value calls arrive when nobody can pick up
Aesthetic buyers research at night. They find you on Instagram at 9pm, call, get voicemail, and book with whoever answers first. The call that was worth a $1,200 filler package is gone before you open the next morning — and you never even know it happened.
The front desk is also the treatment coordinator
In most med spas the same person checks patients in, preps rooms, handles payment and answers the phone. Every ringing phone is a choice between the patient in front of them and the one trying to become a patient. That is not a staffing problem you can hire your way out of at a single location.
Price shoppers eat the hours your team doesn't have
A large share of med spa calls are 'how much is Botox' — a question that needs a consistent answer, a unit price, and a nudge toward a consult. Handled well it converts. Handled by a busy human on the tenth call of the day, it becomes a quoted number and a hang-up.
What Ava and Max do here
Built around how a med spa actually runs
Quotes treatment pricing without underselling the consult
Ava gives your real per-unit or per-package price, explains what the consult includes, and moves straight to booking. You set the numbers; she never improvises them.
Books the consult and takes the deposit
Ava offers two real openings from your calendar, confirms one, and texts a deposit link. No-shows drop sharply the moment money changes hands at booking.
Texts back every missed call in ten seconds
Max sees the missed call and opens an SMS thread immediately — while the caller still has your name on screen. Most people answer a text they will never return a voicemail for.
Reactivates patients who are due
Botox wears off on a schedule. Max reaches out at the three-month mark with a booking link, turning your existing patient list into next month's calendar.
Works with
Not on the list? Bookings arrive as a text and email to your front desk with one-tap confirmation while we build the connector — nothing is lost in the meantime.
The fair objection
"My clients want a person, not a robot"
Aesthetic clients want an answer more than they want a human — the alternative you are comparing against is voicemail, not your best receptionist. Ava introduces herself as your practice's AI assistant, never pretends otherwise, and hands off to a human the moment a caller asks or the conversation moves outside what she is set up to handle. The clients who would have hung up on voicemail are the ones who book.
See it in your words
A med spa conversation, start to finish
Scripted for this practice type. Tap through it as the patient.
Pick a scenario
What it's costing you
Includes rings-out during open hours, not just after close.
Recoverable per month
$84,000
≈ 140 visits a month your front desk never got the chance to book
Estimate only: 26 business days × 60% of missed calls recovered. Your own numbers will differ — this is a sizing tool, not a forecast.
Glow Aesthetics
Max · AI text front desk
A scripted demo — tap the chips to steer it. Want the real thing? Have Ava call you.
HIPAA-ready
Business Associate Agreement available on every plan
TCPA + A2P 10DLC
Registered messaging, express written consent captured
Encrypted end to end
TLS 1.3 in transit, AES-256 at rest
Audit logged
Six-year retention on every call and message
Questions
Med Spas ask these first
Yes. You enter your per-unit and per-package pricing during setup and Ava quotes exactly those numbers — never an estimate or a guess. If a caller asks about something you have not priced, she says she will have a team member follow up and captures the details.
Yes. optni.ai writes confirmed bookings back to Boulevard, Zenoti, Vagaro, Mindbody and Google Calendar. If your system is not on the list, bookings arrive as a text and email to your front desk with one-tap confirmation while we build the connector.
Yes, when it is done on a platform operating under a Business Associate Agreement. optni.ai signs a BAA on every plan, encrypts messages in transit with TLS 1.3 and at rest with AES-256, and retains audit logs for six years. Max is also configured to keep treatment detail out of SMS bodies unless the client has consented.
No. You keep your existing number and forward it to optni.ai — usually a five-minute change in your carrier settings. Nothing about how clients reach you changes, and you can turn forwarding off at any time.
Ava does not give medical advice. Clinical questions are escalated to your staff immediately, either as a live transfer during business hours or as a flagged message with a callback request after hours.
Hear it answer a med spa call
Thirty seconds on the phone with Ava will tell you more than this page did.