Dermatology Practices
The AI front desk for dermatology practices
Two books, one phone line. Ava knows the difference between a mole check and a laser consult — and books each into the right one.
- Two books
- Medical and cosmetic, routed correctly
- 10 sec
- Missed-call text-back time
- 24/7
- Evenings and weekends covered
In short
An AI receptionist for a dermatology practice answers calls and texts and books into the correct schedule, separating insurance-based medical visits from self-pay cosmetic consultations. optni.ai runs Ava on voice and Max on SMS with shared memory, quoting cosmetic pricing from your configuration while routing medical questions to staff.
What's actually broken
Why dermatology practices lose calls
Not a staffing failure. A structural one — and it is the same three things at almost every practice.
Medical and cosmetic callers need completely different handling
One is an insurance question with a wait list; the other is a price-sensitive consumer comparing practices. Routing them correctly on a shared phone line is a constant source of scheduling errors.
Cosmetic callers are shopping in real time
A laser or injectable enquiry is a consumer purchase. If your line is busy, the next practice gets the consult — usually within the hour.
Long medical wait lists generate repeat calls
Patients waiting weeks for a skin check call back repeatedly to ask about cancellations, consuming the line that new patients need.
What Ava and Max do here
Built around how a dermatology practice actually runs
Routes medical and cosmetic to the right schedule
Ava asks what the visit is for and books into the correct book with the correct length and provider.
Quotes cosmetic pricing and books the consult
Your real prices for laser, injectables and peels, followed immediately by two available consult times.
Works the cancellation list automatically
When a medical slot opens, Max texts waiting patients and books the first to reply.
Works with
Not on the list? Bookings arrive as a text and email to your front desk with one-tap confirmation while we build the connector — nothing is lost in the meantime.
The fair objection
"A suspicious lesion is not something to leave to software"
Ava does not assess or triage skin findings. What she does is get the caller booked rather than into voicemail, and flag urgency language for your staff to review the same day. The clinical judgment stays entirely with your team; only the scheduling comes off their plate.
See it in your words
A dermatology practice conversation, start to finish
Scripted for this practice type. Tap through it as the patient.
Pick a scenario
What it's costing you
Includes rings-out during open hours, not just after close.
Recoverable per month
$53,200
≈ 140 visits a month your front desk never got the chance to book
Estimate only: 26 business days × 60% of missed calls recovered. Your own numbers will differ — this is a sizing tool, not a forecast.
Northside Dermatology
Max · AI text front desk
A scripted demo — tap the chips to steer it. Want the real thing? Have Ava call you.
HIPAA-ready
Business Associate Agreement available on every plan
TCPA + A2P 10DLC
Registered messaging, express written consent captured
Encrypted end to end
TLS 1.3 in transit, AES-256 at rest
Audit logged
Six-year retention on every call and message
Questions
Dermatology Practices ask these first
Yes. Appointment types, lengths, providers and schedules are configured separately, and Ava determines which book applies from the reason for the visit before offering any times.
Yes, from your configured price list only. Ava never estimates. Anything unpriced is captured and routed to your team for follow-up.
Bookings write back to ModMed, Nextech, EZDERM and Google Calendar. Where a connector is pending, appointments arrive as a text and email with one-tap confirmation.
Hear it answer a dermatology practice call
Thirty seconds on the phone with Ava will tell you more than this page did.